Semear uma “outra economia” para colher um mundo melhor:

Apoio tecnológico e em gestão para processos de comercialização remota de cooperativas de agricultura familiar paranaense em tempos de covid-19

Abstract

The article is an experience report on an extension project carried out by a Solidarity Economy incubator and two cooperatives of family farming in Paraná, between September 2020 and August 2021. The objective was to provide cooperatives with technological and management suport for online sales processes in order to potentiate positive impacts and overcome the difficulties aggravated by the covid-19 pandemic. The team was composed of incubator members, professors and students from the areas of Psychology, Management, Marketing and Systems Technology. The methodology was based on Popular Education, having as principles dialogue, exchange of knowledge and participation; and involved: meetings with the technical team and with the workers of the cooperatives; aplication of SWOT matrix; consumer surveys; requirements gathering, modeling, prototyping, developing and testing  of an e-commerce software. The technologies used and generated were sought to aproach the principles of Social Technology and Solidarity Technoscience (DAGNINO, 2010; 2019; 2020).The project achieved the following results: identification of the strengths and weaknesses of the internal environment of the cooperatives; and the threats and oportunities of the external environment; characterisation of the profile of consumers; development of a fidelity plan and development of an e-commerce system.The need for social isolation and resource limits (financial, deadlines, team) restricted the fulfillment of all demands and a better self-managed process. It is expected that the knowledge generated in the project will be apropriated and improved by other incubators of Solidarity Economy and solidarity economic enterprises.