ESPECIFICIDADES DAS RESPOSTAS DE MICRO, PEQUENAS E MÉDIAS EMPRESAS TURÍSTICAS EM CONTEXTO DE CRISE
Resumen
Objetivos do estudo: Este artigo objetiva avaliar se há diferenças nas respostas de micro, pequenas e médias empresas, MPMEs a choques externos no setor de turismo em comparação com as MPMEs dos demais setores econômicos.
Metodologia/abordagem: O método quase experimental é adotado usando um conjunto de dados exclusivo que investigou os impactos da COVID-19 em 6.138 MPMEs sediadas no Brasil. Para minimizar possíveis vieses o Propensity Score Matching, PSM, foi utilizado para realizar pareamento entre as MPMEs do grupo de tratamento, empresas do ramo de turismo, e o grupo controle constituído pelas MPMEs dos demais setores.
Principais resultados: os resultados obtidos indicaram a existência de diferenças importantes entre os grupos de tratamento e controle. No entanto, a análise das médias não revelou significância estatística nas diferenças entre os grupos após o pareamento, o que sugere que as diferenças observadas podem ter ocorrido por acaso ou por outras variáveis não controladas pelo estudo.
Contribuições acadêmicas: Estudos empíricos para testar a validar as teorias e conceitos já desenvolvidos são necessários e escassos no nível de empresas.
Contribuições práticas: A pesquisa contribui para o desenvolvimento, formulação e avaliação de políticas e estratégias específicas para o setor do turismo, com o objetivo de preservar a oferta turística e a geração de empregos e renda local.
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