DESIGN E ARTESANATO

AUXÍLIO PARA O PRÉ DESENVOLVIMENTO DE UMA IDENTIDADE VISUAL

Abstract

This article is a profile of an Undergraduate Thesis
which has as its objective to assist the designer on
the pre-development step of a visual identity to an
artisan, having as its base the “Design Participativo” methodology (BATISTA, 2011). To achieve this
objective, the relationship between design and handicraft was made clear, as was the concept of visual
identity for an artisan, as of Borges (2011), Sebrae
(2014) and Batista (2011). Lastly, an analysis of
brands developed for artisans is presented, where
the technique of benchmarking is used (CARLINI,
2004) aligned to the principles of design. With the
end results, it was possible to observe that handicraft is an indispensable part of the culture of a
nation, representing its practises and habits, as well
as influencing directly on the local economy. It was
also possible to notice that visual identities developed especially for artisans through the “Design
Participativo” methodology cherish the engagement
of the artisan in each step of the process of developing a brand.