VISIBILIDADE MIDIÁTICA MUDANÇA NO JOGO OU ALTERNATIVA? PESQUISA COMPARATIVA ENTRE OS PARLAMENTARES DO BRASIL E DA ALEMANHA

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Orlando Lyra de Carvalho Jr

Résumé

This paper draws upon a field research conducted with Brazilian and German members  of the Federal Parliaments (MPs). It aims to compare communication strategies and electoral
connections in both countries. Methodology: The research design drew upon anelite survey sample (N=324) to provide a sufficient number of respondents for analysis. Results: The research found two basic kinds of politicians: (i) MPs who use national and regional media to communicate with voters, work in committees, deliver speeches at the House’s floor, but whose activities are not primarily related to district interests. (ii) MPs who heavily use the local broadcasting and print media, and whose activities are primarily focused on delivering services and pork to constituencies. For both types, the Internet and media visibility are not perceived as a "game-changer". Conclusion: As an instrument of political communication the Internet and social media emerged not as a
globalizing force, but as a tool used and adapted to local political contexts.

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Rubrique
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