SOCIOTECHNICAL FACTORS THAT IMPACT DIGITAL TRANSFORMATION IN MICRO AND SMALL COMPANIES
Keywords:
Digital Transformation, Sociotechnical Theory, Subsystems of the Sociotechnical System, Small and Medium Enterprises
Abstract
The objective of this article is to identify the factors of the socio-technical system (SSS) subsystems that function as drivers and/or inhibitors for the adoption of digital transformation (DT) in the context of small and medium-sized enterprises (MSEs). The theoretical lens of complex sociotechnical systems is used to understand the behavior of these factors in the performance of the TD process in MSEs. To this end, a multiple case study was carried out involving four innovation agents, who applied the project methodology with a focus on TD in 32 MSEs in the metropolitan region of Porto Alegre/RS. This study was conducted through reports made available by Agents, which included a digital check-up that has 6 dimensions: technologies and digital skills, communication and sales channels, organization and people, strategy, data and analytical intelligence. According to the results of the study, it was confirmed that MSEs that have a high orientation towards SSS are more likely to implement technologies for DT. Based on these findings, the study offers management recommendations to improve the TD process in MSEs.
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References
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IMRAN FAISAL; KHURAM SHAHZAD, AURANGZEAB BUTT & JUSSI KANTOLA (2021). Digital Transformation of Industrial Organizations: Toward an Integrated Framework, Journal of Change Management, 21:4, 451-479, DOI: 10.1080/14697017.2021.1929406
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LI, L., SU, F., ZHANG, W., MAO, JY, 2018. Digital Transformation by SME Entrepreneurs: A Capability Perspective. Inf. System J. 28 (6), 1129–1157. doi:10.1111/isj.12153.
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Published
2023-12-15
Section
Artigos
