PROJETO MARCAS DE SI

UMA POSSIBILIDADE DE ENSINO NO CURSO DE DESIGN DIGITAL DA UNIVERSIDADE FEDERAL DE PELOTAS

Abstract

The purpose of this article is to present the pillars underpinning the Bacharelado em Design Digital - UFPel and describe the Projeto Marcas de Si, created and executed for teaching internship at Visual Identity discipline and motivated by concerns about facing design education exclusively to the market profit at the expense of an education understood as an aesthetic. The project presents a proposal, that in addition to stimulating the sensitive knowledge of students, aims to instigate, through visual culture, the production of identity designs that can culminate in research, extension and personal projects , with repercussions beyond the discipline.