CHILDHOOD AND PUBLICITY

a research-intervention on the school context

Abstract

This study presents a clip from research “Our Commercials, please! – childhood, television and publicity”, characterized like a research-intervention which the aim was study the relationship between children and publicity, and also, problematize this relation on the school context. The focus of this text is the theoretic-methodological questions that guided the research, structuralized from three center questions: Which speeches the advertising pronounces when appeals a children image? What children say about the advertising they usually watch? And how would they create oneadvertise if invited to make it?