UM ESTUDO SOBRE A RELAÇÃO ENTRE IMAGINÁRIO, COMUNICAÇÃO E DESIGN

Abstract

This research aims to make the relation between
imaginary and design clearer, in order to
comprehend how the imaginary could optimize
the designer’s work. Besides that, the job of
professionals in the communication area in
forming a group’s common concepts will be
discussed, by their part in creating images, in
a moment in which – thanks to the integration
that the Internet made possible – the access to
information became a lot easier. This optimization
will be made by taking advantage of the colective
imaginary of the target public – their experiences,
aesthetic and theme preferences – in order to
obtein their affection through indentification. To
do so, the conceptions of some scholars of the area
will be used, such as Flusser, Maffesoli, Durand
and Morrin.