PLACE BRANDING, CIDADES INTELIGENTES E MÍDIAS SOCIAIS:
REVISÃO SISTEMÁTICA DE 2013 A 2022
Abstract
Objetivo: mapear a produção científica acerca da relação de redes sociais e cidades inteligentes com o conceito de place branding. Abordagem: identifica-se a produtividade dos pesquisadores, a distribuição e frequência das palavras-chave mais. Além disto, apresenta-se uma análise sistemática sobre os principais temas abordados, verificando os principais objetivos e lacunas. Principais resultados: as principais palavras-chave utilizadas foram image, marketing, tourism e Instagram; há pouca produção que relacione os três temas; percebeu-se que os principais periódicos estão localizados na Europa; e identificou-se que Place branding turístico, Construção da imagem do lugar, Papel dos residentes do lugar, Marca verde do lugar são os principais temas dos artigos da base. Contribuições: a criação de novas oportunidades de pesquisas acerca dos temas abordados, detalhando quais são as principais lacunas que vários autores destacaram em seus trabalhos para que novos trabalhos sejam desenvolvidos.
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