PLACE BRANDING, CIDADES INTELIGENTES E MÍDIAS SOCIAIS:
REVISÃO SISTEMÁTICA DE 2013 A 2022
Resumo
Objetivo: mapear a produção científica acerca da relação de redes sociais e cidades inteligentes com o conceito de place branding. Abordagem: identifica-se a produtividade dos pesquisadores, a distribuição e frequência das palavras-chave mais. Além disto, apresenta-se uma análise sistemática sobre os principais temas abordados, verificando os principais objetivos e lacunas. Principais resultados: as principais palavras-chave utilizadas foram image, marketing, tourism e Instagram; há pouca produção que relacione os três temas; percebeu-se que os principais periódicos estão localizados na Europa; e identificou-se que Place branding turístico, Construção da imagem do lugar, Papel dos residentes do lugar, Marca verde do lugar são os principais temas dos artigos da base. Contribuições: a criação de novas oportunidades de pesquisas acerca dos temas abordados, detalhando quais são as principais lacunas que vários autores destacaram em seus trabalhos para que novos trabalhos sejam desenvolvidos.
Downloads
Referências
Acharya, A., & Rahman, Z. (2016). Place branding research: a thematic review and future research agenda. International Review on Public and Nonprofit Marketing, 13(3), 289–317. https://doi.org/10.1007/s12208-015-0150-7
Acuti, D., Grazzini, L., Mazzoli, V., & Aiello, G. (2019). Stakeholder engagement in green place branding: A focus on user-generated content. Corporate Social Responsibility and Environmental Management, 26(2), 492–501. https://doi.org/10.1002/csr.1703
Acuti, D., Mazzoli, V., Donvito, R., & Chan, P. (2018). An instagram content analysis for city branding in London and Florence. Journal of Global Fashion Marketing, 9(3), 185–204. https://doi.org/10.1080/20932685.2018.1463859
Andéhn, M., Kazeminia, A., Lucarelli, A., & Sevin, E. (2014). User-generated place brand equity on Twitter: The dynamics of brand associations in social media. Place Branding and Public Diplomacy, 10(2), 132–144. https://doi.org/10.1057/pb.2014.8
Andersson, I., & James, L. (2018). Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden. Urban Studies, 55(15), 3437–3453. https://doi.org/10.1177/0042098017749471
Ashworth, G. J. (2009). The instruments of place branding: How is it done? European Spatial Research and Policy, 16(1), 9–22. https://doi.org/10.2478/v10105-009-0001-9
Blue, A. (2021). Evaluating Estonian E-residency as a tool of soft power. Place Branding and Public Diplomacy, 17(4), 359–367. https://doi.org/10.1057/s41254-020-00182-3
Braun, E. (2008). City Marketing Towards an integrated approach (1st ed.). Erasmus University Rotterdam.
Braun, E., Kavaratzis, M., & Zenker, S. (2013). My city - my brand: The different roles of residents in place branding. Journal of Place Management and Development, 6(1), 18–28. https://doi.org/10.1108/17538331311306087
Braun, V., & Clarke, V. (2012). Thematic analysis. APA Handbook of Research Methods in Psychology, Vol 2: Research Designs: Quantitative, Qualitative, Neuropsychological, and Biological., 2, 57–71. https://doi.org/10.1037/13620-004
Caprioli, L., Larson, M., Ek, R., & Ooi, C. S. (2021). The inevitability of essentializing culture in destination branding: the cases of fika and hygge. Journal of Place Management and Development, 14(3), 346–361. https://doi.org/10.1108/JPMD-12-2019-0114
Chan, C. S. (2019). Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city? Place Branding and Public Diplomacy, 15(1), 12–27. https://doi.org/10.1057/s41254-018-0106-x
Cleave, E., Arku, G., Sadler, R., & Kyeremeh, E. (2017). Place Marketing, Place Branding, and Social Media: Perspectives of Municipal Practitioners. Growth and Change, 48(4), 1012–1033. https://doi.org/10.1111/grow.12189
Cristófol, F. J., Cruz-Ruiz, E., & Zamarreño-Aramendia, G. (2021). Transmission of place branding values through experiential events: Wine bc case study. Sustainability (Switzerland), 13(6), 3002. https://doi.org/10.3390/su13063002
Cunha, J. A. C. da, Urdan, A. T., Mariutti, F., & Florek, M. (2022). Special Issue “Which place?” The Future Pathways of Place Branding. In Revista Brasileira de Marketing (pp. 01–231). UNINOVE.
Noronha, I. de, Coca-Stefaniak, J. A., & Morrison, A. M. (2017). Confused branding? An exploratory study of place branding practices among place management professionals. Cities, 66, 91–98. https://doi.org/10.1016/j.cities.2017.04.001
Ebrahimi, P., Hajmohammadi, A., & Khajeheian, D. (2020). Place branding and moderating role of social media. Current Issues in Tourism, 23(14), 1723–1731. https://doi.org/10.1080/13683500.2019.1658725
Fierro, A., & Aranburu, I. (2019). Airbnb branding: Heritage as a branding element in the sharing economy. Sustainability (Switzerland), 11(1), 74. https://doi.org/10.3390/su11010074
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. M., & Nguyen, B. (2016). A framework of place branding, place image, and place reputation: Antecedents and moderators. Qualitative Market Research, 19(2), 241–264. https://doi.org/10.1108/QMR-02-2016-0020
Garay, L. (2019). #Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32. https://doi.org/10.1016/j.tmp.2019.100560
Glinska, E., & Tomaszewska, E. J. (2017). Main Areas of Place Branding Scientific Research - Bibliometric Analysis. Economic and Social Development (Esd): Managerial Issues in Modern, October, 86–95.
Graziano, T., & Albanese, V. E. (2020). Online place branding for natural heritage: Institutional strategies and users’ perceptions of Mount Etna (Italy). Heritage, 3(4), 1539–1558. https://doi.org/10.3390/heritage3040085
Grebosz-Krawczyk, M. (2021). Place branding (r)evolution: the management of the smart city’s brand. Place Branding and Public Diplomacy, 17(1), 93–104. https://doi.org/10.1057/s41254-020-00167-2
Grenni, S., Horlings, L. G., & Soini, K. (2020). Linking spatial planning and place branding strategies through cultural narratives in places. European Planning Studies, 28(7), 1355–1374. https://doi.org/10.1080/09654313.2019.1701292
Guedes, V. L. S., & Borschiver, S. (2005). Bibliometria : Uma Ferramenta Estatística Para a Gestão Da Informação E Do Conhecimento , Em Sistemas De Informação , De Comunicação E De. CINFORM - Encontro Nacional de Ciência Da Informação, 1–18. http://dici.ibict.br/archive/00000508/01/VaniaLSGuedes.pdf
Hereźniak, M., & Anders-Morawska, J. (2021). Public value-driven place branding. The way forward? Place Branding and Public Diplomacy, 17(1), 65–77. https://doi.org/10.1057/s41254-020-00185-0
Hudak, K. C. (2019). Resident stories and digital storytelling for participatory place branding. Place Branding and Public Diplomacy, 15(2), 97–108. https://doi.org/10.1057/s41254-019-00117-7
Jezierska, K., & Towns, A. (2018). Taming feminism? the place of gender equality in the “Progressive Sweden” brand. Place Branding and Public Diplomacy, 14(1), 55–63. https://doi.org/10.1057/s41254-017-0091-5
Julier, G. (2005). Urban designscapes and the production of aesthetic consent. Urban Studies, 42(5–6), 869–887. https://doi.org/10.1080/00420980500107474
Kavaratzis, M. (2012). From “necessary evil” to necessity: Stakeholders’ involvement in place branding. Journal of Place Management and Development, 5(1), 7–19. https://doi.org/10.1108/17538331211209013
Kavaratzis, M., & Ashworth, G. J. (2005). CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? Tijdschrift Voor Economische En Sociale Geografie, 96(5), 506–514. https://doi.org/10.1111/j.1467-9663.2005.00482.x
Kavaratzis, M., & Florek, M. (2021). Special Section: The future of place branding. Place Branding and Public Diplomacy, 17(1), 63–64. https://doi.org/10.1057/s41254-020-00197-w
Kavaratzis, M., & Kalandides, A. (2015). Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environment and Planning A, 47(6), 1368–1382. https://doi.org/10.1177/0308518X15594918
Khomenko, L., Rosokhata, A., & Jasnikowski, A. (2021). Analysis of territories marketing activities among small and medium business: a bibliometric analysis. Marketing and Management of Innovations, 5(4), 184–195. https://doi.org/10.21272/mmi.2021.4-14
Kladou, S., Kavaratzis, M., Rigopoulou, I., & Salonika, E. (2017). The role of brand elements in destination branding. Journal of Destination Marketing and Management, 6(4), 426–435. https://doi.org/10.1016/j.jdmm.2016.06.011
Kliestikova, J., & Kovacova, M. (2020). Bibliometric Overview of Trends in Contemporary Brand Management. SHS Web of Conferences, 74, 01012. https://doi.org/10.1051/shsconf/20207401012
Kolotouchkina, O. (2018). Engaging citizens in sports mega-events: The participatory strategic approach of tokyo 2020 olympics. Communication and Society, 31(4), 45–58. https://doi.org/10.15581/003.31.4.45-58
Kolotouchkina, O., & Seisdedos, G. (2018). Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo. Place Branding and Public Diplomacy, 14(2), 115–124. https://doi.org/10.1057/s41254-017-0078-2
Költringer, C., & Dickinger, A. (2015). Analyzing destination branding and image from online sources: A web content mining approach. Journal of Business Research, 68(9), 1836–1843. https://doi.org/10.1016/j.jbusres.2015.01.011
Kräußlich, B., & Schürholz, P. (2017). The use of social media in place branding: The case of Allgäu. Standort, 41(4), 279–286. https://doi.org/10.1007/s00548-017-0509-6
Kumar, N., & Panda, R. K. (2019). Place branding and place marketing: a contemporary analysis of the literature and usage of terminology. International Review on Public and Nonprofit Marketing, 16(2–4), 255–292. https://doi.org/10.1007/s12208-019-00230-6
Laurell, C., & Björner, E. (2018). Digital festival engagement: On the interplay between festivals, place brands, and social media. Event Management, 22(4), 527–540. https://doi.org/10.3727/152599518X15300559276930
Lotka, A. J. (1926). The frequency distribution of scientific productivity Author ( s ): Alfred J . Lotka Source : Journal of the Washington Academy of Sciences , Vol . 16 , No . 12 ( June 19 , 1926 ), Published by : Washington Academy of Sciences Stable URL : https://www.jst. Journal of the Washington Academy of Sciences, 16(12), 317–323.
Machado Junior, C., Souza, M. T. S. de, Parisotto, I. R. dos S., & Palmisano, A. (2016). As Leis da Bibliometria em Diferentes Bases de Dados Científicos. Revista de Ciências Da Administração, 111–123. https://doi.org/10.5007/2175-8077.2016v18n44p111
Martín-Martín, A., Thelwall, M., Orduna-Malea, E., & López-Cózar, E. D. (2021). Google Scholar, Microsoft Academic, Scopus, Dimensions, Web of Science, and OpenCitations’ COCI: a multidisciplinary comparison of coverage via citations. In Scientometrics (Vol. 126, Issue 1). Springer International Publishing. https://doi.org/10.1007/s11192-020-03690-4
McCreary, A., Seekamp, E., Davenport, M., & Smith, J. W. (2020). Exploring qualitative applications of social media data for place-based assessments in destination planning. Current Issues in Tourism, 23(1), 82–98. https://doi.org/10.1080/13683500.2019.1571023
Nursanty, E., Suprapti, A., & Syahbana, J. A. (2017). The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia. Place Branding and Public Diplomacy, 13(3), 223–241. https://doi.org/10.1057/s41254-016-0037-3
Ocke, M. A. de M. (2017). O Produto Ampliado dos Lugares: Uma Perspectiva de Marketing. Revista Interdisciplinar de Marketing, 7(2), 139–155. https://doi.org/https://doi.org/10.4025/rimar.v7i2.33924
Ocke, M. A. de M., & Ikeda, A. A. (2014). Marketing de lugar: estado da arte e perspectivas futuras. Revista de Administração, 671–683. https://doi.org/10.5700/rausp1176
Ocke, M. A. de M., & Platt, A. A. (2022). Place Branding Brazil: Research Agenda and Advisory Panel for the 21St Century. Revista Brasileira de Marketing, 21(1), 29–63. https://doi.org/10.5585/REMARK.V21I1.20194
Pedersen, S. B. (2004). Place branding: Giving the region of Øresund a competitive edge. Journal of Urban Technology, 11(1), 77–95. https://doi.org/10.1080/1063073042000341998
Rosa, R. A., & Romani-Dias, M. (2019). A Presença e o Impacto de Periódicos Brasileiros da Área de Administração, Contabilidade e Turismo em Bases Científicas. Revista Eletrônica de Ciência Administrativa, 18(3), 327–348. https://doi.org/10.21529/recadm.2019014
Senyao, S., & Ha, S. (2020). How social media influences resident participation in rural tourism development: a case study of Tunda in Tibet. Journal of Tourism and Cultural Change, 20(3), 386–405. https://doi.org/10.1080/14766825.2020.1849244
Sevin, E. (2013). Places going viral: Twitter usage patterns in destination marketing and place branding. Journal of Place Management and Development, 6(3), 227–239. https://doi.org/10.1108/JPMD-10-2012-0037
Shahabadi, M. R. Y., Sajadzadeh, H., & Rafieian, M. (2019). Developing a Conceptual Model for Place Branding: A Review of Theoretical Literature. Bagh-e Nazar, 16(71), 19–34. https://doi.org/10.22034/bagh.2019.86870
Singh, P., & Siddiqui, A. A. (2021). Innovation, ICT penetration, trade and economic growth in developing and developed countries: a VECM approach. Competitiveness Review. https://doi.org/10.1108/CR-05-2021-0074
Skinner, H. (2021). Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises. Tourism and Hospitality, 2(1), 173–189. https://doi.org/10.3390/tourhosp2010010
Sorokina, E., Wang, Y., Fyall, A., Lugosi, P., Torres, E., & Jung, T. (2022). Constructing a smart destination framework: A destination marketing organization perspective. Journal of Destination Marketing and Management, 23(March 2021), 100688. https://doi.org/10.1016/j.jdmm.2021.100688
Strandberg, C., & Styvén, M. E. (2020). What’s love got to do with it? Place brand love and viral videos. Internet Research, 30(1), 23–43. https://doi.org/10.1108/INTR-07-2018-0311
Styvén, M. E., Mariani, M. M., & Strandberg, C. (2020). This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online. Journal of Advertising, 49(5), 540–556. https://doi.org/10.1080/00913367.2020.1810594
Sulistyaningsih, T., Jainuri, J., Salahudin, S., Jovita, H. D., & Nurmandi, A. (2021). Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia. Journal of Nonprofit and Public Sector Marketing, 1–30. https://doi.org/10.1080/10495142.2021.1874590
Susanna, S. (2022). In Search For New Urban Tourism Niche. Could European Cities Be Destinations For Urban Wellness Providing Food for Body, Mind and Spirit? Tourism and Hospitality Research, 146735842210868. https://doi.org/10.1177/14673584221086888
Thelander, Å., & Cassinger, C. (2017). Brand new images? Implications of instagram photography for place branding. Media and Communication, 5(4), 6–14. https://doi.org/10.17645/mac.v5i4.1053
Tranos, E., & Gertner, D. (2012). Smart networked cities? Innovation: The European Journal of Social Science Research, 25(2), 175–190. https://doi.org/10.1080/13511610.2012.660327
Uchinaka, S., Yoganathan, V., & Osburg, V. S. (2019). Classifying residents’ roles as online place-ambassadors. Tourism Management, 71(February 2018), 137–150. https://doi.org/10.1016/j.tourman.2018.10.008
Van Ham, P. (2008). Place branding: The state of the art. Annals of the American Academy of Political and Social Science, 616(1), 126–149. https://doi.org/10.1177/0002716207312274
Vela, R. G. J. N. J. de S. E. (2017). Visual landscape as a key element of place branding. Journal of Place Management and Development, 10(1), 23–44. https://doi.org/10.1108/JPMD-09-2016-0060
Vrontis, D., Basile, G., Tani, M., & Thrassou, A. (2021). Culinary attributes and technological utilization as drivers of place authenticity and branding: the case of Vascitour, Naples. Journal of Place Management and Development, 14(1), 5–18. https://doi.org/10.1108/JPMD-03-2020-0024
Yousaf, S., & Xiucheng, F. (2020). Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space. Journal of Business Research, 116(April), 666–679. https://doi.org/10.1016/j.jbusres.2018.04.015
Zanella, A., Bui, N., Castellani, A., Vangelista, L., & Zorzi, M. (2014). Internet of things for smart cities. IEEE Internet of Things Journal, 1(1), 22–32. https://doi.org/10.1109/JIOT.2014.2306328
Zavattaro, S. M., Daspit, J. J., & Adams, F. G. (2015). Assessing managerial methods for evaluating place brand equity: A qualitative investigation. Tourism Management, 47, 11–21. https://doi.org/10.1016/j.tourman.2014.08.018
